What makes this dishcloth so unique is it's absorption and bio-degradable qualities. The fabric is a tried and true Swedish invention from the 1940s and is made of a perfect blend of high grade cotton and wood pulp. The idea behind the Wet-it is to eliminate or reduce the amount of paper towel waste. It is like a reusable paper towel that far outperforms any sponges, paper towels or microfiber cloths because they are efficient, reusable, eco-friendly, 100% biodegradable and stylish!